Top take aways from AI for Publishers Exchange
Most publishers at the NichePublisher's recent AI For Publishers virtual roundtable have jumped headfirst into projects — powering sales strategies,…
Unfair advantages: 12 tactics niche B2B publishers use to compete against larger events
12 practical tactics from real publishers who create a competitive value proposition for their events in a crowded market.
Can you sell press release distribution? These companies do
Several publishers are selling press release distribution as content marketing using a DIY sales platform, behaving more like a wire service for their…
Newsletter Pricing: Some Publishers leave money on the table study shows
The single biggest opportunity we found in the 2026 Niche Newsletter Revenue Survey is simple: Many publishers underprice newsletter ads and sponsorsh…
What’s the right email market penetration for a B2B niche publisher?
What should the growth targets for B2B email market penetration actually be?
There are three ratios publishers commonly look at:
• Email subsc…
What kind of B2C publisher are you – and why it matters
Here’s the data point that got every B2C publisher’s attention around the turn of the year: Google referral traffic dropped roughly 38% YOY in November,…
You’re invited: Publishers Virtual AI Exchange
The 2026 Virtual AI Exchange for Niche Publishers is coming up in April! This is your chance to hear directly from fellow niche publishers who…
How they did it: 80% of this national B2B media’s revenue comes from events
At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company …
How Gardner Business Media deprioritized Google to create killer new revenue models
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Go…
How Parking Today rebooted an industry event to facilitate making connections
When Kevin Uhlenhaker, CEO and publisher, purchased Parking Today, in 2023, the event strategy for their signature event, Parking Industry Expo,…