Are niche media too small for DIY e-commerce advertising?
Members who share strategies with us typically agree that “what works” is selling out bigger, high value campaigns on a scarcity model, rather…
The 4 pillars of digital pricing and packaging: Selling in blocks
An excellent Digital Ad Pricing and Packaging webinar shared by Kenny Katzgrau, publisher and of Broadstreet's Ad manager, gives critical insights int…
Five reasons niche media price digital packages too low
According to Kenny Katzkrau, publisher of RedBankGreen and founder of Broadstreet, there are several reasons that niche publishers may be pricing too …
Seven Essential Niche Advertising Trends
It's no secret that advertisers continue to shift marketing budgets into digital media; however, what they are buying - and why - isn't always as clea…
Bitcoin Magazine takes on the Feds
When Bitcoin Magazine received a cease and desist letter from the Federal Reserve Bank of Chicago in February, 2024, the editor published it almost gleefully.…
Two niche publishers selling memberships and courses
For some niches, e-books and webinars are designed to capture an email or sell sponsorships.
But this is not always the case. A few creative media …
Directories and guides
When directories work well, a few elements are typically present.
The directory provides a better search experience than Google. Sometimes, a Googl…
A sales rep reviews Broadstreet’s ad tech
A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multip…
NicheMediaInsider becomes NichePublisher.biz
NicheMediaInsider has changed its name to NichePublisher.biz to better reflect its growing audience of passionate, entrepreneurial publishers. “We published LocalMediaInsider for more than a decade,…