OpusClips provides instant editing
Opus Clips is an inexpensive AI-powered video editor with several valuable functions. Like Loom, it will record a video or ingest the raw video and …
Marketers turning to magazines: These 7 reports show why
Top reasons marketers are returning to print
Create an Q&A column that the audience loves
RHJ magazine has an ask-the-expert program that is one of its best read features. Here is how it was created and lessons learned. Become a member to …
Congress In Your Pocket doubles down on subscription model
When a reporter in Nebraska needs to find a source for pending legislation in D.C., or a lobbyist wants to check the background of a congressman befor…
Track everything important with this rolling snapshot report
The Rolling Snapshot Report is a personal favorite for COOs of multi-publication and multi-media companies.
The Moneyball theory, to track everythi…
Simpler Digital pricing & Packaging – Worksheets Included
We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals…
Member profile: The next phase as Custom Publisher in Texas
Rodney Hand, publisher of the Addison Magazine in the North Dallas Corridor and Patron Magazine, is one savvy entrepreneur who leveraged his magazine…
Thoughts about niche publishing in 2024
For media companies, information technology has always held transformative power. Sometimes, change overtakes us. Sometimes it empowers us. Sometimes – and the current example is…
What CMS (or ESP) to use: WP, Licensed CMS, Medium or Substack
As a publisher and as a consultant, I have two biases. The first one is for building your own software, so I'm inclined towards WordPress. Death by CM…
Audience-building giveaways
Selling a guide? If it’s super valueable you an use it to register new members, and also. Obtain a sponsor. Here is a list of peer-shared examples.