Current Affairs' April Fools joke this year is a headline about selling ads -abandoning its ad-free model. Readers can "just click through" a clutter of pop-ups because "ads are information, too."

Michigan-based Hour Media LLC completed its acquisition of SagaCity Media, including Portland Monthly and five other city/regional magazines, out of bankruptcy/receivership, for $1.6 million on April 1. The editor and two other key staff at Portland Monthly were laid off.

Alaska Business Director of Marketing's new message: Brands that go dormant are forgotten. Powerful messaging or a symptom of declining interest in brand advertising? Maybe both.

Exhibition World says the market for event mergers is red hot this year. Our media tracker shows the same thing: the most valuable part of your company may be its event.

We are excited to share that Broadstreet Ads has the most referrals from NichePublisher Members. Now it has also joined as a corporate member, which means you'll see their own posts for new products, webinars, and clients here, in our newsletter. Congratulations!

Need better recommendations for technical tools? NichePubisher.biz has launched a private directory of media tech and services. Only companies recommended by members or included in use case studies are included. Find links to contact the referring member and/or the use case that shows how the tool was used.

NichePublisher.biz welcomes First America Art. The magazine, which features indigenous art throughout the Americas, caters to a hybrid audience of galleries, dealers, and art aficionados. We look forward to introducing them at our next roundtable.

The first B2B owners’ group will meet in mid-February, to review and decide on its own rules. Members will meet on a regular basis they decide, agree to confidentiality, and select their own topics. If you are interested please contact alisa@nichepublisher.biz.