The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.
Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.
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There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.
“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).
There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.
First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.
Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.
The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.
Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.
James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
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