Nine tricks niche publishers use to even-out cashflow
Sooner or later, most publishers face a typical same problem. The company is profitable, and the money is coming in. But they just need it sooner.
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Category: Revenue models
Anticipate Cash using the Niche Publisher’s 5 minute Cash Flow Calculator
Publishing companies - even growing, thriving titles with healthy margins - can easily run out of cash.  These shortages cause stress and distract …
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
The case for Buyers Guides and directories (and do you need one?)
At a recent roundtable, publishers shared how they are using directories and "what keeps them up at night" when solving directory issues.
Here is t…
2025 Trends: 7 Top Innovations in Directories & Buyer Guides
Our August roundtable examined the top innovations in buyer's guides that publishers are currently working on. We identified 7 innovations with real-…
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…
Parking Today revamps its Buyer’s Guide
Buyers' Guides are increasingly important for niche media.
They are appreciated by audiences, provide a gateway drug to larger sales, but also pro…
Foodie publisher’s online marketplace is the secret sauce for revenues
Joe Spector founded the Local Palate, the magazine for southern culture and cuisine in Charleston, South Carolina without any media experience 14 year…
Report from the Niche Leadership Summit 2024
In a conference mostly populated by boomer-aged publishers, the influence of millennials nipping at their heels was everywhere to be found.