Why reading the print news on TikTok is a thing
An increasing number of TikTok stars have earned their viral wings reading the news from the newspaper directly into the ears of GenZ news neophytes…
Category: Print
Neuromarketing says your brain on print is happier, buys more
Neuromarketing.com reports that a major contribution to understanding print's new superpower comes from the emerging field of neuromarketing science.
Jaunt Media has 5 new custom publishing projects underway
How one publisher developed a custom publishing division, why you should consider it, and pricing strategy. Media kit included.
Wine Enthusiast grosses $1.5 million from retargeted direct mail campaign
Retargeted direct mail is one of the latest technological feats that provide outsized results from campaigns. A third party identifies the IP addresse…
Secrets of million-dollar sellers
These top sellers shared their secrets at the 2024 Niche Media Conference.
Limiting inventory: LBM grew digital ad sales by 8x
LBM Magazine, the magazine of the lumber and construction supply industry, had the highest percentage of digital ads sales in a recent snapshot report…
HBR says marketers returning to traditional media + marketing
There's nothing like an article in the Harvard Business Review (HBR), Why Marketers Are Returning to Traditional Media, to make a case for adding nich…
Why did this B2B publisher start a Coloring Book?
So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher?
Five independent sources show print marketing effectiveness
Here's a round-up of the latest research - including from online-only marketing blogs which are now promoting print as the new, new thing.
