Wait a doggone minute: How non-pet publishers are capitalizing, too
For niche publishers weighing a pet-oriented carve-out, non-pet publishers are also exploiting the rising spend and passionate engagement of pet owner…
Category: Audience Building
Case study: How we got an offshore team on board with AI
One publisher found a way to show an offshore team how they could make more money using AI, and onboard them into a new workflow that was a win for ev…
Tech Review: RocketReach’s contact finder vs Wiza
At a recent roundtable, RocketReach was described as a better way to find contacts at scale than one that NichePublisher had been using, Wiza.
So f…
What’s the right email market penetration for a B2B niche publisher?
What should the growth targets for B2B email market penetration actually be?
There are three ratios publishers commonly look at:
• Email subsc…
What kind of B2C publisher are you – and why it matters
Here’s the data point that got every B2C publisher’s attention around the turn of the year: Google referral traffic dropped roughly 38% YOY in November,…
How Gardner Business Media deprioritized Google to create killer new revenue models
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Go…
How they did it: Building the Best of the Best of Contests at Omaha Magazine
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
The new metrics: Email/website visitors & direct traffic%
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:Â
…
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…