Discovering gold in email auto-responses
With every 10,000+ newsletter send, dozens of out-of-office replies quietly land in your inbox.
Most publishers ignore them.
Instead, you can tu…
Category: Audience Building
Wait a doggone minute: How non-pet publishers are capitalizing, too
For niche publishers weighing a pet-oriented carve-out, non-pet publishers are also exploiting the rising spend and passionate engagement of pet owner…
How to Vibe-code a B2B contact finding app
This use case shows how one publisher vibe-coded a B2B contact finder that delivers email and other structured data at scale.
Use this to find adve…
Tech Review: RocketReach’s contact finder vs Wiza
At a recent roundtable, RocketReach was described as a better way to find contacts at scale than one that NichePublisher had been using, Wiza.
So f…
The right email market penetration for a B2B niche publisher? It depends
What should the growth targets for B2B email market penetration actually be?
There are three ratios publishers commonly look at:
• Email subsc…
How much of their B2C audience do niche publishers own?
B2C publishers used to use the ratio of unique users/market size to measure market dominance. Today, they are transitioning to other metrics, primarily active email…
At Gardner Business Media the new product is advertiser ROI
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Go…
How they did it: The Best of Contest that gets 60,000 votes in Omaha, Nebraska
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
The new metrics: Email/website visitors & direct traffic%
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:
…
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…