Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Category: Audience Building
Zero to 10,000 in one year: How NPB used WIZA to build its audience
When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards fro…
Will newsletter advertising replace website advertising?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…
Why reading the print news on TikTok is a thing
An increasing number of TikTok stars have earned their viral wings reading the news from the newspaper directly into the ears of GenZ news neophytes…
Niche Publishers Crush Newsletter Engagement Levels
In Part 1 of the roundtable, we reviewed the new 2026 Newsletter Survey benchmarks for Audience Size and Ad pricing. Part 2 is designed as a publish…
How do your email revenue and audience numbers stack up?
How do your media’s email revenue and audience numbers stack up for your market size and type? Please take the survey to find out. Respondents’…
2025 Niche Media Conference: Google Zero means building the owned audience
A growing sense of urgency is bubbling up in the niche media industry about aggressively growing the owned audience, or, simply put, the email list.…
How to find competitive audience data using Similar Web
Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your c…
5 steps for publishers to create search independence
Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a …