Shanfelt shows how META ads can power first party data
How Lacrosse Journal uses META ads, and Broadstreet promotes a white paper to directly generate registrations from social media. Google who?
Category: Audience Building
The radical authenticity of Kenny Katzgrau
How one publisher uses video and management strategies to gain employee and audience trust.
The secret sauce to high-end B2B subscription sales
One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything rela…
AI from HeyNota.com creates an e-newsletter in minutes
Using AI plus your own content to create a newsletter only takes a minute and is hulicination free. Here's how to do it using SAAS in BETA from Heyno…
How to Create an AI-Generated News Podcast
The idea of an AI-generated podcast sounds unworkable, but is it? A video by Eric Shanfelt, publishing consultant and owner of Nearview Media, sho…
MeetUp hacks for publishers
Most publishers use META, X and LinkedIn to help build audiences. MeetUp, however, has unique strengths publishers often overlook. Here’s how to…
Create an Q&A column that the audience loves
RHJ magazine has an ask-the-expert program that is one of its best read features. Here is how it was created and lessons learned. Become a member to …
Audience-building giveaways
Selling a guide? If it’s super valueable you an use it to register new members, and also. Obtain a sponsor. Here is a list of peer-shared examples.
