How Niche media use text channels
There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive conn…
Category: Audience Building
10 Great Ideas to Increase Newsletter Opt-ins
Research shows that a compelling mesage by 20% or more (Blox, 2023). But what makes a message compelling? We looked data from 50 media websites to fi…
What is the best day and time to send a B2B email newsletter?
Most publishers send bulk emails, newsletters, and paid exclusive customer sends to their audience. So what is the best day and time to send these ema…
Q&A: Can we use WIZA to get to 10,000 emails quickly?
Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.
The case of the missing emails
Welcome to ESP hell. If you have not discovered a drop off in your email opens, that does not mean deliverability has not dropped. In fact, all things…
“Google’s New Search AI will deliver Zero Clicks”
Say what? Kate Hand, EVP of Gardner Media gives her take on why niche media still have a super power, and what to do right now to prepare.
I dream of Ginny: How a B2B email set a record click-through rate
When The Virginia Pilot piloted a Facebook Messenger bot named Ginny and offered the service to other newspapers, LocalMediaInsider put it in the news…
How AIM Group pivoted into a $60 billion niche
In the 20 years from newspapers losing their classifieds to Craigslist being supplanted by more sophisticated marketplaces, one media quietly dominate…