Newswire: Dogue upsets Vogue, plus $800 million for B2B data
Condé Nast is not amused by Dogue, or at least by someone else’s Dogue. Vogue’s publisher is suing the independent magazine, Dogue, alleging its covers…
Category: B2C
What Theodore wants you to know about pet media
If the increasing complexity of the dog's dietary needs and naming protocols is ruff to understand, that's because a cultural transformation has rewri…
Wait a doggone minute: How non-pet publishers are capitalizing, too
For niche publishers weighing a pet-oriented carve-out, non-pet publishers are also exploiting the rising spend and passionate engagement of pet owner…
7 top ways to profit from video
Niche publishers are moving into video at a rapid clip.
In one of our most action-packed roundtables, publishers share how they create video, wha…
How much of their B2C audience do niche publishers own?
B2C publishers used to use the ratio of unique users/market size to measure market dominance. Today, they are transitioning to other metrics, primarily active email…
Watch the Riverside for Publishers Workshop: Studio Set-up and Editing
We invited a professional podcast producer Paul Gewuerz to walk a group of publishers through a "How to" workshop on creating a video podcast using Ri…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
…
How they did it: The Best of Contest that gets 60,000 votes in Omaha, Nebraska
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
How to talk to advertisers about AI
As publishers face up to Google zero, so, in fact are your advertisers, expecially those who relied heavily on traditional search in the past.…