Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Category: B2C
Will newsletter advertising replace website advertising?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Four publishers who turned newsletters into a core revenue stream
To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newslett…
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…
What the Raincross Gazette taught us about limiting inventory
Newsletter ad sales are the most underutilized source of revenues for niche media companies.
Almost all have a newsletter, and 73 percent of niche…
Foodie publisher’s online marketplace is the secret sauce for revenues
Joe Spector founded the Local Palate, the magazine for southern culture and cuisine in Charleston, South Carolina without any media experience 14 year…
Niche Publishers Crush Newsletter Engagement Levels
In Part 1 of the roundtable, we reviewed the new 2026 Newsletter Survey benchmarks for Audience Size and Ad pricing. Part 2 is designed as a publish…
2025 Niche Media Conference: Google Zero means building the owned audience
A growing sense of urgency is bubbling up in the niche media industry about aggressively growing the owned audience, or, simply put, the email list.…
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.