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How Niche media use text channels

There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.

“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical,” said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).

The case of the missing emails

Welcome to ESP hell. If you have not discovered a drop off in your email opens, that does not mean deliverability has not dropped. In fact, all things equal, it typically looks like open rates are improving when deliverability is actually on the decline, so many publishers don’t understand how ESP deliverability changed in 2023. Patricia McGuiness shared what the problem is, and what to do about it. Please join as a member to continue reading.

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