7 trends in ad packaging to create FOMO
Real-world use cases - both B2B and B2C - show "what works" for publishers creating exciting, limited packages that sell out. Explore seven emerging …
Category: Newsletters
Discovering gold in email auto-responses
With every 10,000+ newsletter send, dozens of out-of-office replies quietly land in your inbox.
Most publishers ignore them.
Instead, you can tu…
Should you sell press release distribution? These companies do
Several publishers are selling press release distribution as content marketing using a DIY sales platform, behaving more like a wire service for their…
Newsletter Pricing: Some Publishers leave money on the table study shows
The single biggest opportunity we found in the 2026 Niche Newsletter Revenue Survey is simple: Many publishers underprice newsletter ads and sponsorsh…
The right email market penetration for a B2B niche publisher? It depends
What should the growth targets for B2B email market penetration actually be?
There are three ratios publishers commonly look at:
• Email subsc…
How much of their B2C audience do niche publishers own?
B2C publishers used to use the ratio of unique users/market size to measure market dominance. Today, they are transitioning to other metrics, primarily active email…
Advertising, Audience Building, B2B, B2C, Content Marketing, Contests, local, National, Newsletters, Revenue models
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…
The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
…
Advertising, Audience Building, B2C, Contests, local, Memberships & Subscriptions, Newsletters, Revenue models
Playbook: How to Win a Competitive Best of Franchise
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which gets…