Benchmarks, Newsletters

Newsletter Pricing: Some Publishers leave money on the table study shows

Alisa Cromer February 25, 2026

The single biggest opportunity we found in the 2026 Niche Newsletter Revenue Survey is simple: Many publishers underprice newsletter ads and sponsorships.

So how much should a B2B or B2C niche publisher charge based on list size and ad inventory? Is pricing different between B2B and B2C? And where, exactly, are publishers leaving money on the table?

Here are the metric you need to create pricing levels.

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Categories: Benchmarks, Newsletters

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