B2B, Events

How Parking Today rebooted an industry event to facilitate making connections

Alisa Cromer November 8, 2025

When Kevin Uhlenhaker, CEO and publisher, purchased Parking Today, in 2023, the event strategy for their signature event, Parking Industry Expo, or PIE, needed a reboot.

Not only had the event programming dulled over 23 years, but it was also eclipsed by two much larger events run by the industry’s trade associations.

As a software developer who had been a vendor to the parking lot industry, Uhlenhaker was new to publishing but had attended many industry events and thought he knew what was needed.

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Categories: B2B, Events

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

Alisa Cromer August 16, 2023

Unfair advantages: 12 tactics niche B2B publishers use to compete against larger events

12 practical tactics from real publishers who create a competitive value proposition for their events in a crowded market.

Alisa Cromer March 12, 2026

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

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