The AI-Powered Sales Team: How to do it
We came across an AI-assisted sales department at one of our AI exchanges and decided to use the case study as a roadmap for building our own.
The …
Category: Advertising
Turn your advertisers’ news into sales leads with AI
Train sellers to lead sales calls and letters with the client's own news. Here's how to automate it.
Wait a doggone minute: How non-pet publishers are capitalizing, too
For niche publishers weighing a pet-oriented carve-out, non-pet publishers are also exploiting the rising spend and passionate engagement of pet owner…
Nine tricks niche publishers use to even-out cashflow
Sooner or later, most publishers face a typical same problem. The company is profitable, and the money is coming in. But they just need it sooner.
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Anticipate Cash using the Niche Publisher’s 5 minute Cash Flow Calculator
Publishing companies - even growing, thriving titles with healthy margins - can easily run out of cash.  These shortages cause stress and distract …
Tech Review: RocketReach’s contact finder vs Wiza
At a recent roundtable, RocketReach was described as a better way to find contacts at scale than one that NichePublisher had been using, Wiza.
So f…
Case Study: Publisher Builds AI-Powered Sales Team
As a niche publisher in the fishing and outdoor industry, Angie Thompson knew her sales reps were capable — but could go into calls better prepared …
Top take aways from AI for Publishers Exchange
Most publishers at the NichePublisher's recent AI For Publishers virtual roundtable have jumped headfirst into projects — powering sales strategies,…
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…