Anticipate Cash using the Niche Publisher’s 5 minute Cash Flow Calculator
Publishing companies - even growing, thriving titles with healthy margins - can easily run out of cash. These shortages cause stress and distract …
Category: Advertising
Tech Review: RocketReach’s contact finder vs Wiza
At a recent roundtable, RocketReach was described as a better way to find contacts at scale than one that NichePublisher had been using, Wiza.
So f…
Case Study: Publisher Builds AI-Powered Sales Team
As a niche publisher in the fishing and outdoor industry, Angie Thompson knew her sales reps were capable — but could go into calls better prepared …
Top take aways from AI for Publishers Exchange
Most publishers at the NichePublisher's recent AI For Publishers virtual roundtable have jumped headfirst into projects — powering sales strategies,…
Should you sell press release distribution? These companies do
Several publishers are selling press release distribution as content marketing using a DIY sales platform, behaving more like a wire service for their…
Newsletter Pricing: Some Publishers leave money on the table study shows
The single biggest opportunity we found in the 2026 Niche Newsletter Revenue Survey is simple: Many publishers underprice newsletter ads and sponsorsh…
The right email market penetration for a B2B niche publisher? It depends
What should the growth targets for B2B email market penetration actually be?
There are three ratios publishers commonly look at:
• Email subsc…
At Gardner Business Media the new product is advertiser ROI
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Go…
Advertising, B2B, B2C, Directories & Marketplaces, Guides & Special Sections, local, National, Revenue models
The case for Buyers Guides and directories (and do you need one?)
At a recent roundtable, publishers shared how they are using directories and "what keeps them up at night" when solving directory issues.
Here is t…
Advertising, Audience Building, B2B, B2C, Content Marketing, Contests, local, National, Newsletters, Revenue models
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…