Should you sell press release distribution? These companies do
Several publishers are selling press release distribution as content marketing using a DIY sales platform, behaving more like a wire service for their…
Category: Content Marketing
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
How they did it: Content marketing strategies from over-performing niche publishers
The Niche Revenue Survey identified Content Marketing as one of the most under-developed revenue sources for niche media.
But some successful nich…
2026 Schedule of virtual roundtables
Join to participate in monthly roundtables on newsletter revenues, content marketing, events, directories, reader revenues and more.
Using AI to create and distribute social media for a podcast
Use AI to create and schedule social media for a content marketing podcast.
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
At ParentsCanada custom content is the breadwinner
ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small co…
HBR says marketers returning to traditional media + marketing
There's nothing like an article in the Harvard Business Review (HBR), Why Marketers Are Returning to Traditional Media, to make a case for adding nich…
The Confounding Simplicity of Industry Dive
The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.
Seven Essential Niche Advertising Trends
It's no secret that advertisers continue to shift marketing budgets into digital media; however, what they are buying - and why - isn't always as clea…