Newswire: Dogue upsets Vogue, plus $800 million for B2B data
Condé Nast is not amused by Dogue, or at least by someone else’s Dogue. Vogue’s publisher is suing the independent magazine, Dogue, alleging its covers…
Category: B2B
How Agent Ads could monetize publishers’ long-tail archives
AI agents are a new audience for publishers. Unlike human visitors, they don't see the ads on a webpage. Mobian saw this as a new advertising opportun…
B2B Publishers Virtual Idea Exchange
You are invited to this month’s virtual roundtable. We’ll share insights about reader revenues and structure the conversation around this question: Do you have a…
7 top ways to profit from video
Niche publishers are moving into video at a rapid clip.
In one of our most action-packed roundtables, publishers share how they create video, wha…
No Bull – How AgProud Monetizes Video
AgProud, a B2B agricultural magazine that publishes Progressive Dairy, Progressive Cattle, and Progressive Forage for the U.S. and Canadian markets, h…
How to Vibe-code a B2B contact finding app
This use case shows how one publisher vibe-coded a B2B contact finder that delivers email and other structured data at scale.
Use this to find adve…
Tech Review: RocketReach’s contact finder vs Wiza
At a recent roundtable, RocketReach was described as a better way to find contacts at scale than one that NichePublisher had been using, Wiza.
So f…
Unfair advantages: How 7 savvy B2B publishers compete with larger niche event producers
Most niche publishers with events compete with at least one other event producer for the same attendees, exhibitors, and sponsors.
The seven savvy …
Should you sell press release distribution? These companies do
Several publishers are selling press release distribution as content marketing using a DIY sales platform, behaving more like a wire service for their…
The right email market penetration for a B2B niche publisher? It depends
What should the growth targets for B2B email market penetration actually be?
There are three ratios publishers commonly look at:
• Email subsc…