How Parking Today rebooted an industry event to facilitate making connections
When Kevin Uhlenhaker, CEO and publisher, purchased Parking Today, in 2023, the event strategy for their signature event, Parking Industry Expo,…
Category: B2B
Business Executive Travel launches boutique B2B event
After Jerry Allison's magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable …
Builder Innovator secures event niche by arranging 1600+ private meetings
In a crowded market of builder expos, Builder Innovator Summit carved out a niche-within-the-niche with its events strategy. The formula includes fu…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…
The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
…
How to talk to advertisers about AI
Too little attention has been given by the media to how AI is impacting advertisers. If you are worried about a zero-click future on Google…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Zero to 10,000 in one year: How NPB used WIZA to build its audience
When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards fro…