B2B, Courses, Events

How they did it: 80% of this national B2B media’s revenue comes from events

Alisa Cromer November 9, 2025

At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company revenues. Vincent Valvo, CEO, said the formula has produced a growing company which is increasing the number of events to 30 in 2026. Here is a breakdown of how it works.

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Categories: B2B, Courses, Events

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Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

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