Parking Today revamps its Buyer’s Guide
Buyers’ Guides are increasingly important for niche media.
They are appreciated by audiences, provide a gateway drug to larger sales, but also provide a DIY upsell without a conversation with a sales rep or production costs.
Increasingly listings are being turned into landing pages with smart features.
One of the most interesting “revamps” comes from a 28-year-old print magazine, Parking Today, purchased last year by Kevin Uhlenhaker, a technology entrepreneur.
When fully developed, advertisers will be able to contact users who even hover over their profile.
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