Playbook: Members Share 12 Strategies to Grow B2B Event Revenues
B2B publishers lead in innovative ways to grow event revenue—even when competing against much larger conferences.
The best event tactics do both:…
Category: Events
Video for Niche Publishers Virtual Roundtable & Idea Exchange
Interested in how other publishers are using video to expand their brand and gain revenue? This is a free roundtable to share real world experiences,…
How they did it: 80% of this national B2B media’s revenue comes from events
At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company …
How Parking Today rebooted an event to compete with industry associations
When Kevin Uhlenhaker, CEO and publisher, purchased Parking Today in 2023, the event strategy for its signature event, Parking Industry Expo, or P…
Business Executive Travel launches boutique B2B event
After Jerry Allison's magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable …
Builder Innovator secures event niche by arranging 1600+ private meetings
In a crowded market of builder expos, Builder Innovator Summit carved out a niche-within-the-niche with its events strategy. The formula includes fu…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Four Templates to make events more organized
Use these four core critical event documents to make your events turnkey and more organized, and track margins more easily.
Included are template…