B2B, B2C, Events, Revenue models

How they did it: Designer Showhouses generate $1 million+ in revenue

Alisa Cromer November 2, 2025

Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting with the venue: A high-end spec house where designers and products suppliers can show off their work.

NPB estimates that the events division, includes two Designer Showhouses ad a Tour of Kitchens pulls in more than $1 million a year in gross revenues, a portion of which are donated to the local charity that helps staff each event.

Here’s how they did it.

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Categories: B2B, B2C, Events, Revenue models

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Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

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