Produce an interactive Playbook from your archive in 30 minutes
Your B2B audiences is looking for ideas they can understand, implement, and get immediate results.
Individual reports sometimes do the trick, but …
Category: Guides & Special Sections
What Theodore wants you to know about pet media
If the increasing complexity of the dog's dietary needs and naming protocols is ruff to understand, that's because a cultural transformation has rewri…
Advertising, B2B, B2C, Directories & Marketplaces, Guides & Special Sections, local, National, Revenue models
The case for Buyers Guides and directories (and do you need one?)
At a recent roundtable, publishers shared how they are using directories and "what keeps them up at night" when solving directory issues.
Here is t…
2025 Trends: 7 Top Innovations in Directories & Buyer Guides
Our August roundtable examined the top innovations in buyer's guides that publishers are currently working on. We identified 7 innovations with real-…
Parking Today revamps its Buyer’s Guide
Buyers' Guides are increasingly important for niche media.
They are appreciated by audiences, provide a gateway drug to larger sales, but also pro…
Directories and guides
When directories work well, a few elements are typically present.
The directory provides a better search experience than Google. Sometimes, a Googl…
Audience-building giveaways
Selling a guide? If it’s super valueable you an use it to register new members, and also. Obtain a sponsor. Here is a list of peer-shared examples.
Case study: How to add a title with a 50% margin
The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge marg…