Advertising, Audience Building, B2C

Wait a doggone minute: How non-pet publishers are capitalizing, too

Alisa Cromer July 26, 2026

For niche publishers weighing a pet-oriented carve-out, non-pet publishers are also exploiting the rising spend and passionate engagement of pet owners, primarily of dogs (boasting an average spend of $3000 per year), but also of cats. These publishers told us that new advertisers are hiding in plain sight, pet contests are a way to grow email lists – and pet owners are a community of super-engagers.

Join the Conversation.

Members can access all reports, participate in private roundtable discussions, and stay connected through messaging, group chats, and tech referrals.

Join us! The right answer is often one conversation away.

Categories: Advertising, Audience Building, B2C

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

Alisa Cromer August 16, 2023

Marketers turning to magazines: These 7 reports show why

Top reasons marketers are returning to print

Alisa Cromer October 11, 2023

Join the Conversation.

Related Articles

Never miss a trick! Get updates on new reports weekly