Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies representing brands.

But what about smaller niche verticals and B2B media?

Affiliate expert Adam Reimer, who consults with media on affiliate sales for media like Hearst and Buzzfeed contends that smaller niche media have the advantages of both exclusivity of content and audiences.

Publishers don’t need a full-scale review site; they can populate existing content with links that make the story more useful to readers – and start earning commissions.(Please join as a member to continue to read this report).

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