The new metrics: Email/website visitors & direct traffic%
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:
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Category: Newsletters
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Zero to 10,000 in one year: Using WIZA to build the B2B audience
When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards fro…
Will newsletter advertising replace website advertising?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Four publishers who turned newsletters into a core revenue stream
To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newslett…
The newsletter takeover model succeeds at Insightful Accountant
A version of the "newsletter takeover" is showing significant increases in newsletter revenues, especially for companies running more than multipl…
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…
How they did it: Content marketing strategies from over-performing niche publishers
The Niche Revenue Survey identified Content Marketing as one of the most under-developed revenue sources for niche media.
But some successful nich…
What the Raincross Gazette taught us about limiting inventory
Newsletter ad sales are the most underutilized source of revenues for niche media companies.
Almost all have a newsletter, and 73 percent of niche…