Advertising, AI, Audience Building, B2B, B2C, Newsletters

Will newsletter advertising replace website advertising?

Alisa Cromer July 3, 2025

Is the Morning Brew model – $20M revenue from newsletters – poised to become a template for media to thrive – and in some cases to survive – in the future?

While print, events, and apps are largely immune to drops in organic web traffic, niche media that rely on organic search to power online display advertising or subscription sales are at risk. Experts estimate a 66% drop in organic search traffic over the next two years. It’s already happening.

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Categories: Advertising, AI, Audience Building, B2B, B2C, Newsletters

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Marketers turning to magazines: These 7 reports show why

Top reasons marketers are returning to print

Alisa Cromer October 11, 2023

Newsletter business guru James Cridland tells all

What does Podnews.net know that you don't? How about how to monetize a newsletter to the tune of an esimated $600,000 in about an hour a day.

Alisa Cromer May 19, 2024

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

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