Advertising, AI, B2B, B2C, Memberships & Subscriptions, Newsletters

The Advertising Membership Model at Fishing Tackle Retailer

Alisa Cromer July 13, 2025

One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.

Fishing Tackle Retailer provides an excellent example of how to execute this strategy. Here’s how they did it.

Join the Conversation.

Members can access all reports, participate in private roundtable discussions, and stay connected through messaging, group chats, and tech referrals.

Join us! The right answer is often one conversation away.

Categories: Advertising, AI, B2B, B2C, Memberships & Subscriptions, Newsletters

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

Four publishers who get these three factors right explained how they built their models.

Alisa Cromer July 2, 2025

Join the Conversation.

Related Articles

Never miss a trick! Get updates on new reports weekly