Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I can get the subscriber back. They may have signed up for a monthly rate, much higher than an annual rate, so… not committed – and then review their budget during the year and cancel because they were only interested in one thing, and have not used the information or attended an event since then. Here’s a video on what my opt-out tolerance is, what may be causing them, and what experienced publishers say to do to avoid a spike in the opt-out rate.
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