How do your email revenue and audience numbers stack up?
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Alisa Cromer
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Directories and guides
When directories work well, a few elements are typically present.
The directory provides a better search experience than Google. Sometimes, a Google search does not do a great job. either because the vendors are hard to find, because there are too many, or because the search result information lacks credibility.
By listing certain companies, the halo of the media’s credibility, values, and mission, transfers to companies in the directory, as Angie proved with its directory of home contractors. Please join as a member to see examples of nIche pubisher strategies.
Q&A: Can we use WIZA to get to 10,000 emails quickly?
Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.
Congress In Your Pocket doubles down on subscription model
When a reporter in Nebraska needs to find a source for pending legislation in D.C., or a lobbyist wants to check the background of a congressman before a meeting, they use Congress in Your Pocket. Become a member for full access.
Getting started: Riverside Recording Basics
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How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue
Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate, and insurance.
The success of a course aimed at manual laborers, such as paving, sounds counter-intuitive.
However, just because some jobs don't require college or vocational education, take place offline, and are considered "unskilled" doesn't mean they are. Here's one publisher repurposed an archive of how-to-content into online courses. Indluded, platform used, and how he did it with no additional employees.
The newsletter takeover model succeeds at Insightful Accountant
A version of the "newsletter takeover" is showing significant increases in newsletter revenues, especially for companies running more than multiple newsletters a week who do not want to sell exclusive sends.
One exxample is deployed by Gary DeHart, publisher and owner of the online/only Insightful Accountant.
The model drive nearly half of the the companies annual revenue.
The devil is in the strategic details that make this work.