Wine Enthusiast grosses $1.5 million from retargeted direct mail campaign
Retargeted direct mail is one of the latest technological feats that provide outsized results from campaigns. A third party identifies the IP addresse…
Category: Advertising
Newsletter business guru James Cridland tells all
What does Podnews.net know that you don't? How about how to monetize a newsletter to the tune of an esimated $600,000 in about an hour a day.
Secrets of million-dollar sellers
These top sellers shared their secrets at the 2024 Niche Media Conference.
How LBM grew digital ad sales by 8x
LBM Magazine, the magazine of the lumber and construction supply industry, had the highest percentage of digital ads sales in a recent snapshot report…
The “Welcome Box” and other great ideas brewing at FreshCup Magazine
Fresh Cups, an online-only magazine for coffee shop owners, has a new product: Wholesalers pay to put samples in a welcome box that goes to new coffee…
HBR says marketers returning to traditional media + marketing
There's nothing like an article in the Harvard Business Review (HBR), Why Marketers Are Returning to Traditional Media, to make a case for adding nich…
How he did it: Interview with James Cridland, founder of Podnews.net
James Cridland has built a $600,000+ one person media company that he runs part-time. Here's how he does it.
Niche Revenue Benchmarks: Key Findings and Growth Opportunities
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key t…
Five independent sources show print marketing effectiveness
Here's a round-up of the latest research - including from online-only marketing blogs which are now promoting print as the new, new thing.
White paper: Recent research on the value of print advertising
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?Â
It's a tricky issue. On the one hand, print s…