MarketingProfs infographic: Print gives marketers an edge
MarketingProfs is one of the latest digital marketing blogs to weigh in on the value of print. One rticle covers an infographic from Vistaprint, a…
Category: B2C
White paper: Recent research on the value of print advertising
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It's a tricky issue. On the one hand, print s…
MeetUp hacks for publishers
Most publishers use META, X and LinkedIn to help build audiences. MeetUp, however, has unique strengths publishers often overlook. Here’s how to…
Using MeetUp to Promote Virtual Events
MeetUp's platform is a great way to build a new email list while promoting national B2C and B2B virtual events.
This report walks you through what ca…
Are niche media too small for DIY e-commerce advertising?
Members who share strategies with us typically agree that “what works” is selling out bigger, high value campaigns on a scarcity model, rather…
The 4 pillars of digital pricing and packaging: Selling in blocks
An excellent Digital Ad Pricing and Packaging webinar shared by Kenny Katzgrau, publisher and of Broadstreet's Ad manager, gives critical insights int…
Five reasons niche media price digital packages too low
According to Kenny Katzkrau, publisher of RedBankGreen and founder of Broadstreet, there are several reasons that niche publishers may be pricing too …
Seven Essential Niche Advertising Trends
It's no secret that advertisers continue to shift marketing budgets into digital media; however, what they are buying - and why - isn't always as clea…
Bitcoin Magazine takes on the Feds
When Bitcoin Magazine received a cease and desist letter from the Federal Reserve Bank of Chicago in February, 2024, the editor published it almost gleefully.…
Two niche publishers selling memberships and courses
For some niches, e-books and webinars are designed to capture an email or sell sponsorships.
But this is not always the case. A few creative media …