Advertising, B2B, Newsletters

The newsletter takeover model succeeds at Insightful Accountant

Alisa Cromer June 10, 2025

A version of the “newsletter takeover” is showing significant increases in newsletter revenues, especially for companies running more than multiple newsletters a week who do not want to sell exclusive sends.

One exxample is deployed by Gary DeHart, publisher and owner of the online/only Insightful Accountant.
The model drive nearly half of the the companies annual revenue.

The devil is in the strategic details that make this work.

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Categories: Advertising, B2B, Newsletters

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