Audio/Video, Events

Video for Niche Publishers Virtual Roundtable & Idea Exchange

Alisa Cromer December 22, 2025

Interested in how other publishers are using video to expand their brand and gain revenue? This is a free roundtable to share real world experiences, hwo to do it, and metrics gained.

The format is simple: I’ll frame the discussion with some key case studies, then, we’ll go “around the room” for publishers to share concrete examples of the tools they use and how.

Be prepared to share:

• How you use video

• The tools you are using

• Revenue implications

I’m leaving up to 5 minutes for each presentation and questions and will hold the room open for another 30 minutes for those who want to continue the discussion.

Don’t have a video strategy yet? Come anyway and learn.

Everyone who attends gets a summary.

Thursday, June 11, 11:30 a.m. to 12:30 p.m. EST

Date	Day	Time	Starts	Seats Left	Action

Categories: Audio/Video, Events

Three sponsored content packages (and marketing tips)

It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.

We’ve summarised a few of the tips to visualize and package sponsored content from two of the masters: Spotlight Media and Editor & Publisher Magazine, with downloads to their presentations available on their websites. Spotlight has even given permission to copy and edit his sales packages and brochures for content marketing using Canva. Please become a member to access this and all reports in the Resource Center.

Alisa Cromer April 26, 2023

How Active Norcal builds, prices & packages 20 million social follows

When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor activities in Northern California. O'Brien enlisted other family members and used his background working in PR for the NBA. Originally he posted all the articles on Facebook when the magazine was published.

By 2016, however, O'Brien noticed something unexpected. While the magazine circulation was 10,000 every other month, the website traffic had 50,000 visitors.

"We were putting 99% of our effort into the print magazine but getting quadruple the unique visitors online. A digital native, he decided to discontinue the physical magazine and transition his customer base to an all-digital business model.

There was just one catch.

Please become a member to continue reading this and other peer-shared strategies in the Resource Center.

Alisa Cromer May 27, 2023

How they did it: Sample boxes create high-margin revenue streams

You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online magazine for the cooking industry, have gotten into the game. Even The Local Palate, the food culture magazine of the south, sees gift boxes as a high margin source for significant incremental revenues and brand extension. Here's how they do it, including different concepts, cost, pricing and fulfillment.

Alisa Cromer February 1, 2025

Sorry to see you go!

We’ll take it from here and make sure you are unsubscribed!

Alisa Cromer February 11, 2023

Why reading the print news on TikTok is a thing

An increasing number of TikTok stars have earned their viral wings reading the news from the newspaper directly into the ears of GenZ news neophytes.

One of them is The Print Princess, Kelsey Russell, a Brooklyn-based influencer who gained attention by reading articles from The New York Times aloud on TikTok, aiming at a GenZ audience.

At the 2025 Niche Media Conference Russell explained to an audience of mostly pint magazine publishers exactly what is going on, and how to get into the game.

Alisa Cromer April 27, 2025

How to find competitive audience data using Similar Web

Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your closest rivals? This is not just about who shows up first for key words, but rather, deep knowledge of who the audience actually is, their demographics and relative size. Check out how to find this data using the example of two competing niche publishers.

Alisa Cromer July 27, 2024

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