The case of the missing emails
Welcome to ESP hell. If you have not discovered a drop off in your email opens, that does not mean deliverability has not dropped. In fact, all things…
Category: Audience Building
“Google’s New Search AI will deliver Zero Clicks”
Say what? Kate Hand, EVP of Gardner Media gives her take on why niche media still have a super power, and what to do right now to prepare.
I dream of Ginny: How a B2B email set a record click-through rate
When The Virginia Pilot piloted a Facebook Messenger bot named Ginny and offered the service to other newspapers, LocalMediaInsider put it in the news…
How AIM Group pivoted into a $60 billion niche
In the 20 years from newspapers losing their classifieds to Craigslist being supplanted by more sophisticated marketplaces, one media quietly dominate…