How to find competitive audience data using Similar Web
Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your c…
Category: B2C
Best media kits we’ve discovered: The showcase
One of NichePublisher's membership benefits includes the best media kits we’ve looked at from around the country. You can download them and see why …
Advertising, Audio/Video, B2C, Content Marketing, Contests, Custom Publishing, National, Revenue models
At ParentsCanada custom content is the breadwinner
ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small co…
5 steps for publishers to create search independence
Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a …
10 steps to find advertiser leads using WIZA
If you’ve ever wanted to find someone’s email, or a leads list with emails in bulk, this is a great way to do it.
You will need purchase some c…
Jaunt Media has 5 new custom publishing projects underway
How one publisher developed a custom publishing division, why you should consider it, and pricing strategy. Media kit included.
Audience Building, B2B, B2C, local, Memberships & Subscriptions, National, Newsletters, Revenue models
Shanfelt shows how META ads can power first party data
How Lacrosse Journal uses META ads, and Broadstreet promotes a white paper to directly generate registrations from social media. Google who?
Wine Enthusiast grosses $1.5 million from retargeted direct mail campaign
Retargeted direct mail is one of the latest technological feats that provide outsized results from campaigns. A third party identifies the IP addresse…
Secrets of million-dollar sellers
These top sellers shared their secrets at the 2024 Niche Media Conference.