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Three sponsored content packages (and marketing tips)

It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.

We’ve summarised a few of the tips to visualize and package sponsored content from two of the masters: Spotlight Media and Editor & Publisher Magazine, with downloads to their presentations available on their websites. Spotlight has even given permission to copy and edit his sales packages and brochures for content marketing using Canva. Please become a member to access this and all reports in the Resource Center.

Case study: How to add a title with a 50% margin

The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge margins. Here’s a case study of how one local magazine company added offshoots, and the latest one that hit a home run. Join as a member to continue reading.

Produce an interactive Playbook from your archive in 30 minutes

Your B2B audiences is looking for ideas they can understand, implement, and get immediate results.

Individual reports sometimes do the trick, but the publication date does not always correspond with current initiatives, or or show all the top trends applicable to a specific situation.

A playbook, on the other hand, summarizes the top ideas from the use cases, fast-forwarding the audience through "what works" without  needing to search the archives and putting the information together themselves.

An interactive dashboard adds utility.

This reports shows step by step how to produce an interactive Playbook from your editorial archives in about 30 minutes.

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