A new generation of B2B marketers are thorough online researchers, and one of their first stops is the publisher’s website. In fact, 80% of new advertisers’ purchasing decisions are made when the salesperson is absent.

How do they feel when they arrive on the advertising page? Are they persuaded by the messaging and prompted to take action? Or are they slightly frustrated and uninspired? Will they ghost or contact you?

We followed the customer journey for 30 niche magazines nationwide to find the best ideas that improved the customer experience and motivated prospects to take action, to create 10 takeaways with examples from multiple niche publishers, and related research.

You’ve viewed a report, but that’s just the beginning

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