A new generation of B2B marketers are thorough online researchers, and one of their first stops is the publisher’s website. In fact, 80% of new advertiser purchase decisions are made when the salesperson is absent.

How do they feel when they arrive on the advertising page? Persuaded by the messaging and prompted to take action? Or slightly frustrated and uninspired?

This research show examples of the best ideas from 30 top websites.

How do they feel when they arrive on the advertising page? Persuaded by the messaging and prompted to take action? Or slightly frustrated and uninspired? We followed the customer journey for 30 niche magazines nationwide to find the best ideas that improved the customer experience and motivated prospects to take action. 25+ examples included.

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