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Analytics | Digital services

Google Analytics

Google Analytics is a web analytics service from Google that tracks and reports website traffic, providing insights into user behavior to help optimize digital marketing strategies.

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Publisher referrals

Kate Hand
EVP, Operations
Gardner Business Media
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Features:

  • - Web analytics platform
  • - Tracking website traffic and user behavior
  • - Free core version
  • - Premium enterprise version available

Other customers:

Gardner Business Media
NichePublisher.biz intelligence

NPB case studies featuring Google Analytics

How Gardner Business Media deprioritized Google to create killer new revenue models
Information sources

Referral conversations, member profiles, roundtables, publisher interviews, case studies, public websites, and speaker presentations.

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