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Insightful Accountant dives into recurring sponsorship revenues

alisa
Alisa Cromer October 6, 2026

What if you could attract new advertisers, increase revenue, and build more predictable income—all by changing how you sell advertising?

That’s what Insightful Accountant set out to do when it bundled performing and underperforming advertising opportunities, social media collaboration and discounted pricing into monthly, auto-renewing sponsorship subscriptions.

Ten months later, the results are impressive:

22 advertisers signed up, about half of them new customers.

Six subscription tiers, priced from $500 to $3,000 monthly.

More than $20,000 in estimated monthly recurring revenue heading into 2027.

In our new case study, co-founder Gary DeHart explains how the company structured its packages, added value with video and other services, and transformed advertising sales into ongoing marketing relationships.

Read the case study and watch our interview to learn how the model works—and what other publishers can borrow.

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Categories: Advertising, B2B, National, Newsletters

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10 steps to find advertiser leads using WIZA

If you’ve ever wanted to find someone’s email, or a leads list with emails in bulk, this is a great way to do it.

You will need purchase some credits from WIZA, and upgrade to LinkedIn’s Sales Navigator.  Use SalesNavigator to conduct the search. Then use the WIZA icon, now integrated into Sales Navigator, to match the search results with emails, save them to your WIZA account, and provide a download to CSV.

alisa
Alisa Cromer June 17, 2024

How to train agentic writers to avoid AI tells

If you are using AI to write and don't want to sound like it, here is a list of tells to ask your agent to avoid. And yes, this came from the horse's mouth, ChatGPT, but as a writer and poet in my spare time (!) I've given my personal commentary. You can just cut and paste this as is into style notes saved for your AI agent.

alisa
Alisa Cromer August 23, 2026

Meetups overlooked by niche publishers?

Using Meetup to help build email lists is an overlooked social media strategy.

The platform is similar to Facebook groups; the difference is that subscribers are super engaged—they're signing up to attend events or online calls. Also unlike Facebook, publishers can get emails from about 60% of participants. At least that was the experience when testing this approach. Also unlike Facebook, publishers can get emails from about 60% of participants. At least that was the experience when testing this approach.

For virtual meetings publishers can form a professional network and buy cities at $35 a month per city. 

For local publishers who create or sponsor local events, this is an easy way collect emails from attendees they may never otherwise connect with, even at sponsored events, and all year long.

alisa
Alisa Cromer July 11, 2025

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