Are niche media too small for DIY e-commerce advertising?
Members who share strategies with us typically agree that “what works” is selling out bigger, high value campaigns on a scarcity model, rather…
Category: Advertising
The 4 pillars of digital pricing and packaging: Selling in blocks
An excellent Digital Ad Pricing and Packaging webinar shared by Kenny Katzgrau, publisher and of Broadstreet's Ad manager, gives critical insights int…
Five reasons niche media price digital packages too low
According to Kenny Katzkrau, publisher of RedBankGreen and founder of Broadstreet, there are several reasons that niche publishers may be pricing too …
Seven Essential Niche Advertising Trends
It's no secret that advertisers continue to shift marketing budgets into digital media; however, what they are buying - and why - isn't always as clea…
A sales rep reviews Broadstreet’s ad tech
A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multip…
Track everything important with this rolling snapshot report
The Rolling Snapshot Report is a personal favorite for COOs of multi-publication and multi-media companies.
The Moneyball theory, to track everythi…
Simpler Digital pricing & Packaging – Worksheets Included
We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals…
How to earn incremental revenues with affiliate sales
Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies r…
Show me the money: The revenue potential from optimizing the website for ad sales
How much more revenue is available from simple tweaks to the website that persuade advertisers to book an appointment?
Keep in mind that wherever a…
10 Great Ideas to Increase Newsletter Opt-ins
Research shows that a compelling mesage by 20% or more (Blox, 2023). But what makes a message compelling? We looked data from 50 media websites to fi…