B2C Archives

Advertising, Audience Building, B2C, Contests, local, Memberships & Subscriptions, Newsletters, Revenue models

Playbook: How to Win a Competitive Best of Franchise

At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which gets…

Alisa Cromer July 13, 2025

Audience Building, B2B, B2C, local, Memberships & Subscriptions, National, Newsletters

The new metrics: Email/website visitors & direct traffic%

The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical: …

Alisa Cromer July 12, 2025

Advertising, AI, B2B, B2C, local, National

How to talk to advertisers about AI

As publishers face up to Google zero, so, in fact are your advertisers, expecially those who relied heavily on traditional search in the past.…

Alisa Cromer July 11, 2025

Audience Building, B2C, Events, local, National, Newsletters

Meetups overlooked by niche publishers?

Using Meetup to help build email lists is an overlooked social media strategy. The platform is similar to Facebook groups; the difference is that s…

Alisa Cromer July 11, 2025

Audience Building, B2B, B2C, local, Memberships & Subscriptions, National, Newsletters

Managing opt-outs – and what causes them

s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list. Why? I know I c…

Alisa Cromer July 10, 2025

Advertising, AI, Audience Building, B2B, B2C, local, National, Newsletters, Revenue models

Will newsletter advertising replace website advertising?

Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …

Alisa Cromer July 3, 2025

Advertising, B2B, B2C, local, National, Newsletters, Revenue models

Four publishers who turned newsletters into a core revenue stream

To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newslett…

Alisa Cromer July 2, 2025

B2B, B2C, Events, local, National, Revenue models

Four Templates to make events more organized

Use these four core critical event documents to make your events turnkey and more organized, and track margins more easily. Included are template…

Alisa Cromer May 10, 2025

Audience Building, B2B, B2C, local, National, Newsletters, Revenue models

Advertise to grow the email list? Shanfelt says yes.

Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…

Alisa Cromer May 4, 2025