How do you compare? Just a few new questions
For people who have already taken the questionnaire: We’ve created a super short survey with just the new questions!
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An interview with Justin Pardee, Raincross Gazette
Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 2024. This made him the top overperformer in newsletter advertising in the 2025 Niche Revenue Survey, and points the way for other media planning to grow their newsletter advertising.
Niche Revenue Benchmarks: Key Findings and Growth Opportunities
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.
White paper: Recent research on the value of print advertising
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
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What CMS (or ESP) to use: WP, Licensed CMS, Medium or Substack
As a publisher and as a consultant, I have two biases. The first one is for building your own software, so I'm inclined towards WordPress. Death by CMS is the topic for another day, but I'll touch on it here.