How do you compare to similar niche media?
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James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
White paper: Recent research on the value of print advertising
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
With 12 revenue models, which combinations work?
There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…
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What does Podnews.net know that you don't? How about how to monetize a newsletter to the tune of an esimated $600,000 in about an hour a day.
An interview with Justin Pardee, Raincross Gazette
Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 2024. This made him the top overperformer in newsletter advertising in the 2025 Niche Revenue Survey, and points the way for other media planning to grow their newsletter advertising.
What CMS (or ESP) to use: WP, Licensed CMS, Medium or Substack
As a publisher and as a consultant, I have two biases. The first one is for building your own software, so I'm inclined towards WordPress. Death by CMS is the topic for another day, but I'll touch on it here.