How do you compare to similar niche media?
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Report from the Niche Leadership Summit 2024
In a conference mostly populated by boomer-aged publishers, the influence of millennials nipping at their heels was everywhere to be found.
How he did it: Interview with James Cridland, founder of Podnews.net
James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
Case Study: Publisher Builds AI-Powered Sales Team
As a niche publisher in the fishing and outdoor industry, Angie Thompson knew her sales reps were capable — but could go into calls better prepared by using AI. Without total confidence from knowing what to pitch to whom, reps would default to emails. It was also a struggle to walk into a trade show with a hundred booths, not knowing who to prioritize and exactly how to start the conversation. Here's her strategy and the pay off.
Niche Media Events Starter Kit
All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.
Are niche media too small for DIY e-commerce advertising?
Members who share strategies with us typically agree that “what works” is selling out bigger, high value campaigns on a scarcity model, rather than having direct sellers chase smaller advertisers.
Why did this B2B publisher start a Coloring Book?
So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher?