Publisher referrals
Features:
- Local, syndicated audience measurement in 85+ US media markets
- Census-based local sampling (not national modeling)
- ~150 consumer purchase-intent categories (auto, home improvement, healthcare, etc.)
- Cross-tab, target-profile, media-ranker, and reach & frequency reports
- Compares your audience against other magazines, radio, and TV in-market
Testimonials:
"I have a long history with Media Audit, going back 30 years. When I started my media career, I was the general manager of a rock radio station... we needed some research to combat that, so we started working with Media Audit, and what it quickly showed was... we had a very mainstream audience of young adults, but we had a ton of 25 to 44-year-old adults who had great jobs, great incomes... our salespeople were armed with qualitative and quantitative information about the chemistry, the makeup of our audience, income levels, professions, where they lived, great demographic information. Slowly but surely, it changed the perception of our radio station as more mainstream.
At Tops we've made a lot of money with Media Audit, and I'm a big fan. It gives our salespeople confidence. They use it just about every day. It's an important part of who we are and what we do."
— Keith Yarber, Tops Lexington, B2C Publishers Idea Exchange, Aug 20, 2026